Back to back posts here, mostly because I felt this one should be its own post. This one was a long time coming...
Since I arrived in Australia I have been intrigued by Australian advertising. It shares many themes with US advertising of late; it is often laden with absurd references, informal, or simple. Cleveress is a given. So is sex. I haven't quite placed how it differs from US advertising but there is a general joviality and/or lightheartedness in Australian advertising, particularly TV adds, that seems unfamiliar.
Sitting in the subway waiting for a train one day and staring at an enormous print ad plastered on the wall on the other side of the tracks, I was struck by inspiration. Since that day I have photographed every similar ad in every train station I have been to, minus some purely information adds. To give you an idea of the setup down there:
Somebody is spending ad dollars wisely. Captive audience? I think so.
So, myself being the most captivated audience member in the crowd, I present to you a collection of all ads containing some sort of creative spark from the Martin Place, Town Hall, Central and Kings Cross Train Stations. There are a few major ad campaigns represented, so I'll keep those together. Some are very clever if you look closely. Its a pity the small writing on the bottles of the Vitamin Water ads isn't legible because it is ridiculous.
You can view the ads/photos on my Flickr account here:
Click on a picture to see the rest included in its category or campaign. Enjoy! My personal favorite is the Waldo one...
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L.O.V.E IT! I noticed the same thing when I was in Europe taling the underground ;)
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